When the blockchain encounters private domain traffic, MTC reconstructs the large-scale traffic application business model

If one word sums up the commercial development characteristics of the Internet for more than 20 years, it is undoubtedly the traffic economy.

According to QuestMobile statistics, as of January 2020, according to mobile Internet DAU calculations (without de-duplication), Tencent has 1.84 billion users, Ali has 770 million, Baidu has 590 million, and Toutiao has 510 million. The above platforms monopolized nearly 70% of the mobile Internet traffic.

In addition, in the second quarter of 2019, the number of monthly active users of the mobile Internet across the network decreased by an average of 1.93 million, reaching a peak of 1.14 billion. Since then, the development of traffic has officially entered the stage of stock competition, which has caused the cost of traffic to rise, giving birth to a new economic model of traffic-private domain traffic.

To put it simply, private domain traffic is: the traffic belongs to itself and can be used repeatedly and reachable for free.

Compared with public domain traffic, the cost reduction and benefit improvement effect that private domain traffic can bring is undoubtedly huge, and when we link blockchain technology to private domain traffic, we will find that this effect can be even greater. Previous level.

Blockchainization: blockchain and private domain traffic

If you want to create a private domain traffic pool, you must first achieve deep binding with users. The deeper the relationship between users and the company, the higher the stickiness to the company.

How can we deeply bind users? A more common practice is to provide users with high-quality products and services, so that users can get a better experience. This is experience value. If users can get actual value, then private domain traffic will become more active and easier to activate.

For example, there are two social platforms. On one platform, you are just an ordinary user, and on the other platform, you can not only use the platform for social networking, but also share the benefits of the platform ecology. Then, would you choose the former or the latter?

And this is one of the changes that the blockchain can bring, that is, it can achieve more efficient deep binding with users.

With the help of blockchain transformation, users can fully participate in the community ecology, and at the same time, under the incentive of economic mechanisms, promote the continuous spread of users in the social circle and help enterprises create greater value.

Blockchain builds a bridge of trust between enterprises and users, and this bridge will make private domain traffic pools more valuable and more stable. In addition, the private domain traffic pool based on blockchain transformation has fully stimulated user participation and social sharing, and will also be more disseminated. This will help companies acquire more new users and achieve low-cost fission of private domain traffic.

MTC (Metcalfe Chain intelligent traffic chain), as a new generation of intelligent traffic public chain, first proposed the distributed intelligent traffic pool MTCENGINE, the mergeable governance structure MER, and the Metcalfe token model. Based on this, it has developed The MTC large-scale traffic commercial system has been established to provide convenient chain reform and business transformation model reconstruction for large-scale traffic industries such as live video, large-scale games, high-traffic e-commerce and scene finance.

In addition to empowering entities to provide chain reforms, MTC also redefines and standardizes traffic to create the underlying foundation of a traffic application ecosystem.

MTC: Innovation of Value Traffic

No rules no standards.

Without rules, no system can work. First of all, the MTC distributed intelligent traffic pool provides a decentralized integrated traffic framework, which can standardize blockchain value traffic. Determine the rules for dividing traffic, build a distributed traffic paradigm of “logically unified, centralized traditional traffic under physical nodes”, and then provide a distributed and replicable traffic business operation model for the Internet.

Each MTC traffic can be defined by a five-tuple {FoW, IN, OUT, Asset, Customize}. Its function is to standardize the consensus traffic, and then the traffic can be injected into the MTC traffic pool to connect to infrastructure such as IPFS and cloud computing. , Provide large-scale traffic application interfaces upwards, and provide standardized blockchain traffic support for large-scale applications.

Relying on the MTC main chain, the traffic behavior of the application will be recorded in the MTC chain. Through smart contracts, the traffic is real and quantifiable, and traffic contributors can share the benefits. Due to the existence of the benefit model, private domain traffic projects will have extremely high community stickiness. Driven by this new incentive demand, the establishment and expansion of private domain traffic will be easier to accept and expand.

For third-party developers and many industry partners, a complete ecosystem can be established with MTC to build various vertical application scenarios, which can more fully activate the value of private domain traffic.

Under the blockchain + private domain traffic model, both your consumption behavior and your personal information will generate and create value, and these values will increase simultaneously with the development of economic individuals and ecology.

In addition, high-traffic applications such as large-scale live video broadcasting, autonomous driving data management, large-scale games, distributed finance, etc. can be connected to the MTC intelligent traffic engine in a modular manner. And it runs on MTC nodes in a distributed manner to complete a series of chain changes such as data uploading.

Under the background of the fading demographic dividend and traffic dividend, using chain changes to efficiently tap user value and create a more cost-effective private domain traffic pool is an innovative attempt and a development trend.